Wednesday, March 12, 2014

日本デビュー:Hell on Heels Triple "Chinookie" IPA_Japan Release 2014

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日本デビュー

ヘル・オン・ヒルズ
トリプル・”シヌーキー”・IPA

I don't have kids. Well not just yet that is, but I sure do know the feeling of having them...oddly through brewing beer. "How is that?" you ask. As with raising kids, you invest your heart, your soul, and whatever you have in your wallet. Throughout the process, you monitor your beer/child along every step in hopes that one day they turn out successful. 

Well ladies and gentlemen, I'd like to introduce to you the newest addition to my beer family, Hell on Heels! Triple "Chinookie" IPA. 

It took months of planning and brewing and even longer to age this to our exact targeted taste and aroma. Our plan was to bring this beer with me on my Japan trip to give the Japanese a taste of what American is made of. Being a hop head myself, I knew what I wanted in this beer. It was put into consideration that our targeted crowd should not be so overwhelmed by crazy bitter hops and aromas. 

Since Japan in not such a hop-heavy country, mostly lagers and the occasional "stouts" filling beer aisles, we wanted to keep the essence of hoppy IPA's and not just "hops in your face!" bitterness. So we balanced out a smooth bitterness once it hits the tongue palette but a pungent hoppy aroma which was achieved by Chinook hops, hence the name "Chinookie" IPA. 

Looking forward to seeing how Japan reacts to this beer! 

Big thanks to Silenus's Ego for helping with the brewing and label cut work!

Look out for our future "collaborations" in 2014!

 皆さん!

美味しいビールで素晴らしい一日をお過ごし下さい

かんぱい!

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